To our customers, To all the haters,
At Apple, we strive to make world-class products that deliver the best experience possible to our customers. We added great new features like turn-by-turn directions and 3D images with the launch of our new Maps last week, but some users felt we missed excellence we fell short on this commitment. We are extremely sorry for the frustration this has caused our customers and we are doing everything we can to make Maps better.
We launched Maps initially with the first version of iOS. As time progressed, we wanted to provide our customers with even better Maps including features such as turn-by-turn directions, voice integration, Flyover and vector-based maps. In order to do this, we had to create a new version of Maps from the ground up.
There are already more than 100 million iOS devices using the new Apple Maps, with more and more joining us every day. In just over a week, iOS users with the new Maps have already searched for nearly half a billion locations. The more our customers use our Maps the better it will get and we greatly appreciate all of the feedback we have received from you.
Users can always go back to Google Maps by going directly to maps.google.com to continue using their non-vector, non 3-D, non turn-by-turn maps you had before. The website works that same as the app did, and using the website just reminds you that the app wasn’t that amazing!
While we’re improving Maps, you can try There are other free alternatives by downloading map apps from the App Store like Bing, MapQuest and Waze. , or use Google or Nokia maps by going to their websites and If you’re not happy with the same Google Maps you used before or free apps like Waze, then nothing I say will make you happy.
Everything we do at Apple is aimed at making our products the best in the world. We know that you expect that from us, and we will keep working non-stop until Maps lives up to the same incredibly high standard.
If “mapgate” is the worst thing that’s come from breaking sales records launching the world’s most successful phone and launching a brand new iOS 6 to millions of users overnight. I’ll take it. Because this shit ain’t nothing.
Tim Cook Ben Goertz
Apple’s CEO
